“Ya’ll come on in ... get to know us at Cajun Custom Rods”


Welcome to Cajun Custom Rods (or as we say, CCR), where tradition and experience come together to create the finest custom fishing rods today.  We cater to the performance, aesthetic, and design specifications of novice, avid recreational, and the tournament angler who wants and appreciates only the very best fishing rod for their next fishing adventure.

Cajun Custom Rods is highly acclaimed for its continued excellent customer service and top quality product.  Please have a gander and read abut our company and what makes Cajun Custom Rods the leader in the custom fishing rod industry:

“Alright, now that you know more about our Cajun Custom Rods, head on over and try out our Individual Rod Fitting Process or jump right in and Build-A-Rod now.”

Our Staff

Jaesen Yerger and Stacy Yerger began Cajun Custom Rods in July of 2008.  As founders of Cajun Custom Rods, both never really looked at Jaesen’s rod-building talents as a means to an end and never had aspirations of starting a custom rod building business; their dream was to transfer their talents and passions to other fishermen and fisher women who held similar resolve and aspirations for a fishing rod they could call their own, for a fishing rod that performed to their expectations, for a fishing rod that made fishing what it should be … just plain ol’ fun.  



Jaesen grew up fishing the inland rivers, bayous and the coastal waterways and delta of Louisiana.  Over the years, he fished wherever and whenever the opportunity presented, from Rhode Island to California, Texas to Montana, and overseas to include Australia, Mexico, Japan, and even Iraq!  He’s had experience with the best (and not so best) rods that work for the species of fish that he pursued over the years.  So Cajun Custom Rods begins with designs with which we feel confident fishing ourselves, on the waters and for the species that we know best.  We do not build these designs into rods for inventory however.  Each of the designs is used as a starting point and adapted to the individual angler’s specific needs and preferences.
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Founding Cajun Custom Rods

Well, shortly after returning from overseas duty in Iraq, Jaesen learned on three back-to-back local fishing trips that “off the shelf” fishing rods no longer “got the job done.”  Specifically, he had three rods fail in succession:  1) a blown rod tip and guide on one rod (due to “invisible” component corrosion), 2) a separated cork rod handle and reel seat (due to epoxy failure), and 3) one rod that literally broke in two.  Well, let’s just say this is when he’d had enough … breaking a brand new $200 fishing rod is what got his “gears to spinning.”

Jaesen spent the next few weeks investigating why his “off the shelf,” manufactured fishing rods had failed.  Ultimately, he determined that the culprit in all three instances was simply due to poor quality of construction and craftsmanship, as well as corrosion.  Over the next year of teaching himself (with the help and assistance of other rod builders) how to build a better fishing rod, one that would consistently perform to his expectations, Jaesen had his solution.  

By controlling the rod component selections, the quality of rod construction, and the performance characteristics of the selected materials, Jaesen had discovered that not only could he build a fishing rod that exceeded any other manufactured rod, he was able to do so at a comparative price and simultaneously control the fishing rod aesthetics, truly making his designs unique, personal, and customized.   

Through personal use and experimentation, and with the assistance of other fishing experts, we’ve learned what equipment and components work the best in different fishing conditions and for multiple fish species; we also realized what rod components and combinations don’t work under those same conditions.

In the spring of 2008, I remember Jaesen coming to me and saying:
“You know, I’ve spent a lot of money over the years buying what I thought were the ‘best fishing rods’ available and was just plain naive.  I know there’s other folks who are just like me, other fishermen who want what I want when it comes to a fishing rod.”
“I want those folks to have what I have … a better fishing rod for their hard earned money.  I know folks like me want more ‘bang for their buck’ and I know how to make sure that happens.”
“I’m going to start a business and I am going to make sure folks can not only see what they’re getting in a fishing rod, but I am going to back the product with a warranty like it should be … and if it ain’t right, I’ll fix it and make sure it gets right … these days no one does that anymore … and folks deserve better.”
- Jaesen Yerger
And that’s exactly what happened.  Jaesen and Stacy began a new adventure in their lives.  Leveraging their years of fishing experience and “plain ol’ common sense,” they put their business plan into action and founded Cajun Custom Rods, Inc.  Hear Jaesen tell you in person, "Why he started Cajun Custom Rods."  Over the years, and from these roots, Cajun Custom Rods is quickly becoming known and respected as a leader in the custom fishing rod industry.
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Why We Build Custom Fishing Rods

Originally, Jaesen only built rods for friends and family, but over time, the word got out and soon other anglers requested their own custom fishing rod.  They wanted rods that reflected attention to an angler’s personal details of size, style, performance, and taste … they wanted a rod that was “custom-fit” to their angling needs and therefore a better performing fishing tool – a honed surgical instrument in their fishing arsenal.

If there is one truth we have learned fishing with so many friends it is that everyone has their own casting stroke, favorite techniques, and opinion about aesthetics that are uniquely their own.  Our mission, at Cajun Custom Rods, is to build the highest quality and performance rods that are as unique as the anglers who fish them.
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Internet Custom Rod Component Selection and Design

CCR utilizes the Internet with the assistance and expertise afforded by our Design and Development Team (Anoroc Agency and AnoLogix),  as a means to enable our customers the unique ability to design and visualize their custom fishing rod before ordering.  Using the available technologies of today’s Internet, the CCR website integrates dynamic, integrated, and database-driven technologies so that our customers have the opportunity to select their individual components (from rod blank to thread colors) and actually “see” what their custom fishing rod will look like before they make their purchase.  The selection process involves not only descriptive comments, technical specifications, and actual images about each product, but also includes pricing and recommendations to assist with their personal designs.  CCR also uses “in house” comparative shopping, allowing the customer to build multiple rods and select the one(s) they wish to purchase.  All purchased rod designs are saved for future comparisons and ease of ordering for our return customers.  If you design and save a Cajun Custom Rod, your masterpiece is saved indefinitely, affording historical reference in the event that a rod repair is required or a starting point for your next design.
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Building a Cajun Custom Rod

The core of CCR technology is the unique selection, customization, design, and assembly of our custom fishing rods.  Each one provides the customer with the very best in quality, comfort, aesthetics, and performance offered in a fishing rod today.  Cajun Custom Rods’ features break traditional industry paradigms.  For example, a common myth is that a "more expensive fishing rod means a better fishing rod."  CCR offers custom fishing rods at reasonable prices compared to similar competitors.

At Cajun Custom Rods, the primary design and construction criterion is performance.  We cater to design specifications set forth by the avid recreational and tournament angler who wants and appreciates excellence.  Our original designs have enhanced and advanced the performances of the serious angler who wants the most from his Cajun Custom Rod.  Just a few of our proven and long standing innovations are provided below:
  • Every Cajun Custom Rod is “custom-designed, one at a time.”
  • Individual Fitting Process (IFP): each rod is custom-fit and tailored to design specifications set by the angler.
  • Rod Guide Systems: traditional and spiral-wrapped rods, engineered for the extra mile in the “country cast.”
  • Quality Assurance: “Only the best rod components are selected for design in a Cajun Custom Rod … period.”
  • Freedom of Choice: “We offer you freedom of choice to select from only the best rod components.”
  • Thru-Hull Rod Construction: “CCR blanks extend from tip to butt for increased sensitivity, power, and action.
  • Every Rod “Splined”: We balance each rod for length, mass, and center of gravity to determine optimum guide and reel seat placement to ensure proper distribution of force.”
Several advantages are offered by the use of quality fishing rod components and materials.  First, through advanced technology, the corrosive and destructive properties of both fresh and saltwater no longer pose a viable threat to your custom-built CCR fishing rod.  Second, the use of more durable and scratch resistant materials will significantly extend the useful life of a fishing rod purchased from Cajun Custom Rods, as well as ensure peak-performance.

CCR provides competitive cost advantages by building each rod “one at a time,” rendering obsolete the need for exhaustive inventory, labor costs, and material waste.  This permits excess capital for the use of top quality fishing rod components and materials.  High-end components equate to non-corrosive, scratch resistant, and a more durable final product thereby eliminating the need for reinforcing materials, additional assembly processes, and warranty repair.

Initially, selected premium rod manufacturers rod blanks shall be available for use in a CCR fishing rod.  However, CCR intends to expand rod blank offerings as the company and our market base grows.  Additionally, several major manufacturing companies’ rod components shall be made available to our customers with CCR focusing on top quality rod component distributors and wholesalers to meet specific requirements in rod design.  These offerings shall be expanded in the future.

CCR fishing rods will be offered using traditional spinning and casting guide systems as well as providing an option for our Cyclone Rod Guide System, which consists of an active force or “static/kinetic rod loading displacement system” that leverages individual guide placement on the fishing rod blank.

CCR is highly acclaimed for its continued excellent customer service and top quality product.  Our unique custom rod building quickly builds a unique fishing rod from the rod blank to the custom fishing decals; you can even build your own rod to whatever custom specifications you need.  We offer G. Loomis, Lamiglas, St. Croix, MHX, American Tackle, Fuji, Gudebrod, and other popular and best-of-the-best fishing rod blanks, guides, reel seats, grips, rod tips, and other fishing rod components that all come together to make your very own Cajun Custom Rod.

A Cajun Custom Rod is an advanced, custom-built fishing rod that guarantees customer ownership and extreme fishing satisfaction every time; a standard of CCR that leads the pack among custom fishing rod enthusiasts and leaves the closest fishing rod competitors on the dock.  CCR handcrafted fishing rods are tailored, designed, and custom-fit to meet the individual’s specific aesthetic, environmental, and fishing performance requirements.  Each Cajun Custom Rod is built one rod at a time to ensure quality control and to meet the rigorous standards of CCR manufacturing as well as the unique criteria set forth by the angler.  No two Cajun Custom Rods are identical, but each one incorporates state-of-the-art fishing rod components and careful hand design that facilitates the ultimate angler fish-catching rod that is sure to be treasured for generations.
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